Many businessmen and founders wonder why their businesses are backed by great ideas but still do not survive for very long, and when they do, it costs them an arm and a leg to make their targeted markets’ attention. Here is why that is:
1. Clients fail to identify you/your products
Branding is not just a name (as many business men & women think), branding is giving your business/project attitude that will provoke a certain feeling to your target market. Branding is what will distinguish you from all other businesses of your type.
Branding starts with a professional logo that will distinguish your brand from your competitors, to a well designed website (with your domain business name) for your customers to find you in.
2. It’s a huge burden to market your business
Have you ever searched for a product that you do note even know its name, or worse, have you ever searched for a business only to find five businesses with a similar name? Well that is what happens to businesses that have no branding or have invested in bad branding.
In today’s world, being noticed is vital to any business, and if you can be noticed fast and uniquely then it’s even better. Many successful businesses strive to be unique, if it be in colors, in their name, logos, or even their language.
3. Customers don’t trust businesses with no/bad branding
Branding is not just a name, or a logo (as many business men & women think), branding is giving your business/project attitude that will provoke a certain feeling to your target market. Branding is what will distinguish you from all other businesses of your type.
4. Clients fail to identify you/your products
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5. Even your own team will lack the understanding of your culture/values
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